Who doesn’t remember Tina Turner’s classic “We don’t need another hero…” ? Her amazing song inspired me to the this blog post’s title “We don’t need another MLM pre-launch, we don’t need another ground floor…” when blazing my trail through my Facebook inbox every morning.
Let’s face it: Every MLM opportunity used to be a ground floor opportunity one day. And when our mothers gave us birth, we could neither talk nor walk.
At the end of the day, we grew up and learned all that and way more.
Odds are that nearly 100 % of all babys survive and learn everything they need to learn. So nature provided us with an excellent proven and duplicatable system to help babys grow up, at least in industralized countries.
How is it in business ? Odds are that 9 out of 10 businesses fail regardless if they are traditional or (internet) network marketing.
In MLM alone, most of us know that 97 % of all marketers fail (or at least give up before they are successful).
Most businesses fail in an early stage of their existence, in MLM within their first two years, for example iLearningGlobal. That was not a small dog.
These numbers aren’t funny, are they ?
If those numbers held true in raising kids, hardly anybody would want to have kids.
So what the hell drives people to join pre-launches and ground floor opportunities ?
There are other, more exciting and sexy ways to have fun and spend the money earned in a serious business.
That doesn’t mean that running a serious, profitable and solid MLM business isn’t fun.
It is fun to connect to other people, helping them grow their businesses and collect the money for doing so.
To me, that is fun and I enjoy it every day.
Otherwise I wouldn’t do it.
Is it about having fun ?
Is it about making money ?
Is it about GRQ ? (Get Rich Quick) ? Greed and ego ?
Is it the “Shiny Toy Syndrome” Shama Kabani describes in her amazing book “The Zen of Social Media Marketing” ?
I had people on the phone complaining that their ground floor opportunity didn’t deliver the ordered products and promoting the next pre-launch at the same time.
How crazy is that ?
The tragedy about that is that it sheds a very ugly light on our amazing industry, an amazing industry consisting of serious companies, professional leaders and distributors and satisfied customers.
Pre-launches and ground-floor opportunities often have none of the 5 pillars to your MLM success in place.
In order for you to learn more about that you may want to download the free MLM ebook “Success in 10 steps” that helped me and thousands of other people save years of failure and frustration in MLM.
I asked a lot of questions today, so what is your opinion ?
I always love your feedback, so please leave me a comment down below with questions, thoughts, or feedback.
And (yes, here’s my call to action) please share this post with your Twitter and Facebook friends by clicking on the share buttons below. I appreciate you telling others.
To a prosperous life,
Oliver Tausend
+49 1512 9125216 office Germany & rest of the world (anytime)
+1 201 984 5664 office North America (anytime)
Skype ID: guernsey2016 (anytime)
wordpress@olivertausend.com
Download “Success in 10 steps”, my mentor’s free MLM ebook
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Twitter: TristramLodge
says:
Hi Oliver,
I think you have hit the nail on the head with this one. Everyday we are bombarded with the next big thing. Just last night I had a lady spam my inbox on FB looking for people in the UK.
Never met me before or even a friend on FB yet she claimed she was very successful and it was the only way she knew how to contact people in the UK.
The people who are doing this are looking for a quick fix whick will never happen. I say just buy a lottery ticket if you want a quick fix.
Great post Oliver and thanks for sharing.
Tristram Lodge
Tristram Lodge recently posted..How To Add An Image To Your Facebook Fan Page
[Reply]
Oliver Reply:
July 9th, 2010 at 15:34
Hi Tristram,
that is so endlessly sad, unbelievable. I don’t know whether I want to cry or laugh if I hear about such behaviour. It doesn’t serve anyone. What did you do with her ? Thanks for your appreciated comment.
Have a blessed weekend and take care
Oliver
[Reply]
I agree it should be fun as well as being serious. I guess people jump around because they don’t see this industry as a real business; they are impatient and immature and they are not willing to apply the real principles of success – steady, daily action.
Charlie Holles recently posted..Network Marketing – a risky business
[Reply]
Oliver Reply:
July 9th, 2010 at 15:32
Hi Charlie,
probably you’re pointing out the reason why people are jumping from opportunity to opportunity, they don’t see it as what it is: A business. Thanks for clarifying that.
Thanks for your comment and have a blessed weekend.
Cheers
Oliver
[Reply]
Twitter: dianeaksten
says:
Oliver: I believe Charlie hit the nail on the head when he said, “…they don’t see this industry as a real business.”
People, I think, are led to believe by the myriad of posts each day on Facebook (at least on my feed) that they can be millionaires practically overnight and so, when it doesn’t happen right away, they’re on to the next big opportunity. These posters don’t realize they are doing a huge disservice to the population of people who are desperately looking for a way out of the financial mess they’ve created for themselves.
Network marketing is a business just like any other new enterprise; for those of us who are in it for the long term, we know that we need to spend the time planting the seeds that will allow our business to grow and flourish; as Oliver and I both know, ground floor opportunities and pre-launches don’t pass the “5 Pillar” test.
[Reply]
Oliver Reply:
July 9th, 2010 at 15:30
Hi Diane,
thanks for your thoughtful and lengthy comment. It’s very much appreciated. In most cases, groundfloor opportunities and pre-launches in MLM Network Marketing don’t even pass the one-pillar test. Have a blessed weekend and take care
Oliver
[Reply]
Twitter: prfuller
says:
I agree 100% Oliver.
I have a friend on Facebook who joins every new opportunity and is promoting at least 5 at any one time.
I tell them that they are thinking small not big.
They are looking for a few hundred quick bucks and they just move on.
Great post Oliver, I always look forward to your next one.
Peter Fuller MBA recently posted..Brand yourself online with your own “Nerve” Center
[Reply]
Oliver Reply:
July 9th, 2010 at 16:52
Hi Peter,
OMG, how weird is that ? Why do people think that they need 5 opportunities (income streams ?) at the same time ? You are right, he might think that he’s thinking small, but in reality he’s thinking small. I look forward to your next comment. Thanks for your appreciative comment. Have a blessed weekend and take care
Cheers
Oliver
[Reply]
Hey Oliver! Finally, you are the first person I know to bring this up. I got hundreds of ‘spam’ emails telling me about the next BIG launch, next incredible deal… everyday. But we also know that many don’t last long. And that bring us to training people on how to evaluate MLM opportunities well, instead of jumping ML opportunities now and then. Nice post my friend!
Ding Neng, Singapore
Ding Neng recently posted..5 Reasons Why Blogging Can Help Your MLM Business
[Reply]
Oliver Reply:
July 9th, 2010 at 20:44
Hi Ding Neng,
you pretty much described large part of my mission: Educate coachable folks in order for them to be able to make sound decisions. Thanks for commenting. Keep the comments and RTs coming.
Have a blessed weekend and take care
Oliver
[Reply]
Twitter: steveshoemaker
says:
Oliver this is a sad condition for a lot of people. I say it doesn’t matter if a company is old or new do your homework and find out all you can about the company to see if it’s credible or not and what the leadership is about (just like you teach at Mentoring For Free). Then join a company that you have a passion about and that relates to you. I guess to summarize is the company credible and does it excite you in a real way to move you to action?
Steve Shoemaker
Steve Shoemaker recently posted..Socially Optimize Your Internet MLM Business
[Reply]
Oliver Reply:
July 13th, 2010 at 16:51
Hi Steve,
thanks for your thoughtful comment. I would say: Do your boring due diligence and if the result is positive, fall in love with the opportunity.
Cheers
Oliver
[Reply]
Oliver, it’s one more example of the herd mentality. People think that IF they get into a company at the very beginning, they’ll automatically be at the “top of the pyramid” and get rich with no effort. My advice to them: Go buy a lottery ticket. Your odds of winning are almost zero, but better than joining yet another network marketing opportunity and praying for magic.
Dr. Dick recently posted..The Most Memorable Graduation Speech Ever
[Reply]
Oliver Reply:
July 13th, 2010 at 16:53
Hi Dick,
thanks for your first comment here on my blog and welcome ! My friend and mentor Michael Dlouhy says: If a new opportunity is good today, it will even be better tomorrow. So there’s no rush.
Cheers
Oliver
[Reply]
Way to tell it like it is Oliver,
I am convinced that people just don’t want to have to work to experience success. In my opinion, that is why they are always hopping around from one ground floor opportunity to the next.
Network marketing is a business not a hobby. You must be committed and disciplined to reap the rewards of success in this business.
There are no shortcuts to success. Taking those GRQ routes are just a shortcut that will get you broke quick.
Great post.
Fred
Fred Williams recently posted..Want The Keys To The YouTube Kingdom Then Watch This Video-
[Reply]
Hemmm, a great topic to discuss Oliver. You are 100 % right when it comes to people who are pitching out this new pre launches without any plan, strategy, building a relationship etc.. But if a new company shows up, lets say its really good company with long term plans, with experienced people on the top, with great compensation plan, its normal that they will shoot a prelaunch and try to get many people interested in it. And those people are pitching it out simply cause they’ve just started and didnt go through companies training all the way yet. So I guess it has to be that way on the very beginning of one opportunity, than over time , it crystallizes and shows the results (good or bad). If the company is really great it will live long, members will learn how to promote it better, but there will always be newebies who join something ( old or new, good or bad) and who have to start somehow. Now I do have a tone of messages to erase every day as well, but I am not feeling hard about it. Cause the ones who upgrade their position and knowledge in time and understand whats this industry all about , they might stay in the game and keep that company alive for a long time.
[Reply]
Oliver Reply:
July 13th, 2010 at 16:56
Hi Milena,
thanks again for your comment. You are right that we all started somewhere and learned from experience and feedback. When it comes to all these new opportunities I would like to quote my friend and mentor Michael Dlouhy saying that if the opportunity is great today, it will even be better tomorrow.
Cheers
Oliver
[Reply]
Oliver I reckon everyone has said it all in their comments. I to am sick of pre launches from people that don’t know me to business opportunities just basically bombarded everyday in my facebook email. Shows me they have lack of marketing skills and have no time to care about people. I don’t read them at all.
Thanks for shareing great feedback Oliver.
Have a great weekend!
[Reply]
Oliver Reply:
November 20th, 2010 at 01:40
Hi Maria,
everybody with at least a minimum amount of professional honour won’t ever do that…I agree with you that it shows poor marketing and people skills.
Thanks for your comment.
Take care
Oliver
[Reply]
Oliver, You hit it right on. I hear so many new programs launching and then you get disappointed because you don’t make what they promised. I see a lot of people are jumping on the fast launching programs and then in one month you don’t see them anymore. Here today and gone tomorrow. I agree you have to learn the secret to success with your ten steps to success.
[Reply]
Oliver Reply:
November 22nd, 2010 at 17:38
Hi Veronica,
I recently had a guy who tried to pitch me for a deal: He said that it’s probably a scam, the founder was in jail before, I could google his name…but no risk involved because it doesn’t cost money.
I asked him if he doesn’t consider losing his reputation as a risk…never got an answer – he even deleted me as a friend. Good luck.
Is that insane or insane ?
Thanks for your thoughtful comment.
Take care
Oliver
[Reply]
I think the hypy prelaunch garbage
is simply gurus feeding off of each others lists.
They have big ones and all with 95% of folks
forever staying on the paying side of the cash register.
I blame the lottery mentality party on the buyers
but hey they have to start somewhere like we did.
Just be smart if you are new and pick something
and stay with it.
Then find some picks and shovels for the whole
industry which is what I love to do.
That way everyone can build an extra income or more
just by using what they need anyway.
It’s how my mentors have taught us to teach others
how to scale up into your next deal.
Nicholas Wind recently posted..Internet Picks and Shovels for Technophobic Boomers
[Reply]
Oliver Reply:
November 26th, 2010 at 12:54
Hi Nicholas,
thanks for your comment. Glad you can relate to my post.
Lottery mentality is certainly a huge issue to be addressed.
Take care
Oliver
[Reply]
Hey Oliver,
great topic my friend, and I´ve to say that
you just have to be task oriented and by
doing 18 different things at once, you will
rarely succeed..
Made that experience before, and you can
accomplish multiple times more by simple
doing 2-3 tasks and stick with them until
you master them, and than you can get
started with another project.
Keep going,
Gerald
[Reply]
Oliver Reply:
November 26th, 2010 at 12:53
Hi Gerald,
focus is key, that’s crucial. Focusing on the right goals and tasks is even more important. To me it’s about creating true longterm wealth, that’s my focus.
Thanks for your comment.
Take care
Oliver
[Reply]
Great post Oliver.
It is amazing to me as well, the amount of people I have on my Facebook that are promoting one company, then a month later are with something different and then later something different again.
I believe it all comes down to mindset, people want this over night success and when they don’t get it, they quit and move to something else that looks promising. Put your blinders on, put your head down and get to work.
Thanks for the post,
Matt
[Reply]
Oliver Reply:
November 26th, 2010 at 12:48
Hi Matt,
they will disppear as fast as they appeared. But there are always new people coming to the internet who don’t have a clue how to market.
Thanks for your comment.
Take care
Oliver
[Reply]
Hey Oliver, Great post. Just to add my two cents worth, I think that its a lack of education on anumber of levels. First people think Multiple Incomes means more than one MLM company and of course it does not. Second, The old montra’s of outdated upline spewage are alsways the same. That is where i see a lot of people lose money in this industry. They are taught to get out there and puke on everyone about their deal and if you do it enough times you will get a hit.
The problem with that thinking is, I feel we have become numb and frustrated with advertising tactics that are constantly spamming us. I believe the new order of sales is in the old order of ‘Giving Value’. Being loyal to our customers and potential customers.
p.s. Say Hi to Michael for me it has been a few years since talked.
Dan B
Dan recently posted..No Wonder We Have So Much Diabetes
[Reply]
Oliver Reply:
November 27th, 2010 at 11:13
Hi Dan,
thanks for your great comment. I can totally relate to your point of view. Trying to market more than one MLM business is a huge abuse of the multiple streams of income concept, that’s for sure.
So you know Michael, that’s cool. I will let him know.
Take care
Oliver
[Reply]