MLM Lead Generation Follows Relationship Building Pt. 1

On January 13, 2011, in How to generate MLM leads, Success in 10 steps, Video, Video Tutorial, by Oliver

MLM lead generation follows relationship building ?

Why is that ?

It does because lead generation for your MLM business becomes easy once you understand and embrace the fact that MLM is a relationship business and not a sales business.

Lead generation through relationship building is also attraction marketing because you attract people by becoming the person people want to be friend and eventually in business with – if it’s a fit for them.

Relationship building is easy because Facebook – for example – gives you all the tools that are necessary to create and build relationships and even friendships.

It’s easy and takes simply your decision and willingness to work without expectations and agenda.

Watch this video in order to learn how I use Facebook to build relationships with my current friends and create know, like and trust:

I follow the mental attitude of going the extra mile and I don’t worry about the question if a particular person becomes a lead or not.

My experience is: They will if it’s a fit for them.

My experience is also: If I close someone or convince someone, I will have to invest even more time to convince them to stay. I don’t want to do that.

So my way of building relationships on social media in combination with “Success in 10 steps” brings me the volunteers.

How awesome is that ?

What you’re going to realize is that I’m doing simple, even mundane things – it’s not rocket science.

But I am doing these with passion on a daily consistent basis.

What is your opinion ?

I always love your feedback, so please leave me a comment down below with questions, thoughts, or feedback.

And (yes, here’s my call to action) please share this post with your Twitter and Facebook friends by clicking on the share buttons above.

I appreciate you telling others.

If you liked this video post, please stay tuned for MLM – Lead Generation Follows Relationship Building Pt. 2 in order for you to learn how I use some hardly used Facebook features to build relationships.

To a prosperous life,

Oliver Tausend
+1 201 984 5664 office North America (anytime)
+49 1512 9125216 office Germany & other countries (anytime)
Skype ID: guernsey2016 (anytime)
wordpress@olivertausend.com
The #1 relationship building tool in MLM – for free

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30 Responses to “MLM Lead Generation Follows Relationship Building Pt. 1”

Elmar Sandyck says:

January 13, 2011 at 13:36

Hi Oliver!

Relationship building is really important in the MLM business. In order to build relations, we should take advantage of these social media that are in existence during our time. Facebook has really been very effective in achieving this!

I totally agree with you that MLM is not a one-size-fits-all business. Eventually, it only attracts people who are responsive to a particular school of thought or approach that we introduce. But, first, we have to reach them. This is the only way we’ll get to know if they’re the right prospects or not.

By the way, I enjoyed the video!

[Reply]
Oliver Reply:
January 13th, 2011 at 20:54
HI Elmar,

thanks for your comment and your appreciative feedback.

Facebook is one of the most powerful tools I know of to build relationships.

MLM has to be as duplicatable as possible and as individual as necessary.

That’s sometimes easier said than done.

Take care

Oliver

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Jym
Twitter: JymTarrant
says:

January 13, 2011 at 14:04

Hey Oliver,

Nice to get a peek behind the scenes of your fantastic networking. Wherever I go in Social media, I find your footprints… Good job!

It’s really true that lead generation through social media is all about building relationships – there is no need to ‘sell’ as such, you are simply selling yourself through the way you communicate, share, and connect.

This process, done right will attract the right people, and filter out the rest. And of course, you get to make friends along the way!

Thanks for sharing these insights and strategies with us.

All the best,

Jym
Jym recently posted..Essential MLM Tip 2 – Believe!

[Reply]
Oliver Reply:
January 13th, 2011 at 20:52
Hi Jym,

leaving footprints sometimes can mean that one drives too fast and loses one’s license – I think you know what I am referreing too

As I replied to Mavis, I can agree that it’s about selling ourselves to a certain degree. Selling by not selling, so to speak.

MLM is a sorting business – as a matter of fact, I don’t want to filter people once they joined me, because that’s very painful for everybody involved. Everybody should have the opportunity to get to know as well as possible in order to be able to decide whether we’re a fit for each other or not.

However, I don’t harbour these thoughts when doing those activities on Facebook – because they already contain an agenda.

Thanks for your comment.

Take care

Oliver

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Mavis Nong
Twitter: MavisNong
says:

January 13, 2011 at 15:40

Hey Oliver,

Thanks for showing us your behind the scenes activities

You’re right, we are in a relationship business, not a sales business. Unfortunately most people focus on sales, sales, sales. They don’t realise that people buy you first then the rest follows.

Great post. Great video.

All the best,
Mavis
Mavis Nong recently posted..My Second Guest Post- How To Get Your Readers Hooked!

[Reply]
Oliver Reply:
January 13th, 2011 at 20:46
Hi Mavis,

to a certain degree it’s about selling ourselves, that’s true. We’re selling ourselves by not selling, so to speak. The relationship develops if we put the agenda aside.

Thanks for your comment.

Take care

Oliver

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rowenabolo says:

January 13, 2011 at 16:33

Hi Oliver,

I am glad to be commenting on your blog for the first time. I must agree with Jym that you are everywhere. Aside from social networks, I also admire how you leave insightful comments to other people’s blogs.

Constant engaging and sharing ideas with friends on social networks, are simple yet POWERFUL. I see how even the busiest people like Ann Sieg and Mike Klingler do this incredibly.

Thanks for sharing these tips and for preparing a video for us. Can’t wait for our interactions on various social networks

-Rowena
rowenabolo recently posted..Why You Should Be An Entrepreneur Despite Your Family and Friends

[Reply]
Oliver Reply:
January 13th, 2011 at 20:45
Hi Rowena,

the pleasure is entirely on my side – thanks for your intial comment on my blog and the compliments.

As a matter of fact, we should never be too busy to the basic networking. It’s the essence of the entire business.

Come back soon and take care

Oliver

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Oliver says:

January 13, 2011 at 20:48

Hi Dev,

thanks for your comment and the appreciation. Building relationship is not everything, but without building relationship, everything is nothing.

Take care

Oliver

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Cheryl Wilms says:

January 14, 2011 at 15:43

Great article Oliver. I certainly agree that in the business we are in, when people know that you genuinely care about them and you are not just wanting to get into their wallets, they will be more receptive to the information/product/service that you have to offer. People do not like to be sold to, but they like to buy something that they know will benefit them.

You know when people say “It’s not personal….it’s business”? I dislike that saying so much. It is personal, it is personal to your customer/audience. Business is certainly personal because it affects the person you are dealing with and its personal to them. So establishing the relationship with them is above all the most important part of our businesses and I think you explained it perfectly.
Cheryl Wilms recently posted..Defining Health Goals

[Reply]
Oliver Reply:
January 14th, 2011 at 18:59
Hi Cheryl,

thanks for your thoughtful comment and your appreciation.

I like the distinction: People don’t like to be sold to, but they love to buy – that means they want to make their own decisions.

It’s not that selling as such is something bad, it’s simply hard for people to duplicate what typical salespersons are doing – and why selling in MLM if it’s so much easier and more fun to regard it as a relationship business ?

I also find that the line between personal and business is blurred – I don’t have two lives, a business life and a private life.

It’s an artificial distinction sometimes.

Take care

Oliver

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Nelly Paekukui says:

January 14, 2011 at 19:28

Hi Oliver,

Great post and appreciate the tips here. Although we know relationship building is important, to actually read something explaining it certainly helps a lot.

Thanks for providing excellent value and helping.

Aloha,

Nelly
Nelly Paekukui recently posted..Entrepreneurs Can Change the World in Internet Network Marketing

[Reply]
Oliver Reply:
January 15th, 2011 at 16:30
Hi Nelly,

thanks for your comment. Once we know that relationship is important, we need instructions how to do it, absolutely.

Take care

Oliver

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Liz says:

January 14, 2011 at 20:16

Oliver, I also think that most online business is a relationship business and not a sales business as well? We’re not like the corner drug store, we all really have to work hard at relationships in order to build trust.

FB is the best tool for that. In fact FB just over the past 6 months or so has really taken off as a social media resource, it’s been pretty amazing.

Great information, Liz
Liz recently posted..Facebook Security Checks – Keeping Your Facebook Wall &amp Fan Page Secure

[Reply]
Oliver Reply:
January 15th, 2011 at 16:31
Hi Liz,

all businesses should be relationship business. We’re going to our local butcher because we trust him. Often enough it’s only about selling and making money, that hurts the relationship building.

Thanks for your comment.

Take care

Oliver

[Reply]

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Bryan Salek says:

January 16, 2011 at 01:33

Oliver,

Thanks for writing this. I find this is very difficult for new entrepreuners to embrace. The leaders tell the new reps to call their warm market, but don’t explain we want them to start there because they have that rapport. And to complicate it, the internet gurus are telling them not to join the NFL by calling friends and family, and instead to focus strickly on one or more internet methods, and that the leads (and the new reps) will come automatically.

That was a long thank you, but thanks

Bryan

[Reply]
Oliver Reply:
January 17th, 2011 at 11:04
Hi Bryan,

you are right with pointing out these two two schools – it can be confusing for newbies and even seasoned network marketers. I pick the best of these two worlds: I create relationships and create a new warm market. My friends and family are warm, but they aren’t a market because they’re not interested in building themselves a business. If they were, they would talk and act differently as they do today. Apart from that, they know what I’m doing and the door is always open. They can ask me anytime.

The internet gurus are awesome when it comes to traffic and conversion – their techniques can build avenues that really create new leads automatically – after the relationship building is done.

It just won’t happen overnight because relationship building takes time and dedication – and getting rid of the agenda.

I appreciated your initial comment on my blog, come back soon and take care.

Oliver

[Reply]

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Peter Fuller
Twitter: prfuller
says:

January 16, 2011 at 17:54

Hey Oliver

I really like this quote ” If I close someone or convince someone, I will have to invest even more time to convince them to stay”

That is so true.

The one skill that some network marketers never seem to grasp is how to qualify prospects.

Thanks for the great read

Peter
Peter Fuller recently posted..How to Track Keyword Conversions on Your Blog

[Reply]
Oliver Reply:
January 17th, 2011 at 10:59
Hi Peter,

qualifying prospects is highly important. It seems so much easier to close people and sort them after they joined – by survival of the fittest. It’s better to sort them before they join us.

Glad you liked my post – thanks for your comment and your appreciation.

Take care

Oliver

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Robert David Strong says:

January 16, 2011 at 22:33

Hey Oliver,

Just as you said, trying to convince someone to do something is never a good idea. I have found just like many other people in the direct Sales, MLM, Network Marketing industry that any members you convince to join your team, means they are normally gone within 60 days anyway. I find that I have to waste so much time and energy to convince someone that I refuse to do it any more, has it cost me some money …you bet….but it is not worth the headaches and craziness that comes along with it.

Great post as always buddy! Keep them coming!

[Reply]
Oliver Reply:
January 17th, 2011 at 10:57
Hi Robert,

thanks for your thoughtful comment. I also realized that “convincing” comes along with a lot of pressure, usually. However, if we set others under pressure, it works also on us – and we feel it physically – I do it least.

Take care

Oliver

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Nicole Long says:

January 21, 2011 at 19:18

Good post and I like the video along with it. It is keep to build relationships w.out the hidden agenda. They can see you coming. I have found it useful in building relationships to truly let down your guard and allow others to get to know you – and they will do the same for you. THEN at that point you can beside if that person is a match for your opportunity. Not every lead is a lead for your opportunity. As pointed out here, you spend more time convincing and even more time begging them to stay – that’s not my cup of tea.

Thanks again for great info!
Nicole Long recently posted..HOT FANPAGE LEADS

[Reply]
Oliver Reply:
January 21st, 2011 at 21:18
Hi Nicole,

I embrace that: Not every lead is a lead for our particular opportunity, and not every social media friend is a lead either, not even a potential one.

Thanks for your thoughtful comment.

Take care

Oliver

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Maria Pavel says:

April 12, 2011 at 18:59

Social media relationship building is ok, but i prefer to invest more time in offline relationships that tend to last longer.
A facebook client is bombarded with new offers every day, which makes it difficult to keep him loyal.
Maria Pavel recently posted..CNA Certification

[Reply]
Oliver Reply:
April 14th, 2011 at 22:50
Hi Maria,

I have to disagree here. There’s no actual difference between online and offline relationships. It’s just a different way of communication and getting acquainted. Online relationships accelarate offline relationships.

Thanks for your comment.

Take care

Oliver

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Success in 10 steps - The Cover Story | Oliver Tausend's Blog says:

June 10, 2011 at 10:02

[...] I have NEVER seen any e-book with a cover like this!” This cover sent the perfect message: MLM is a relationship business. Anyway, as soon as I saw it, I knew it was [...]

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Joseph Musumeci says:

June 13, 2011 at 21:43

Hi Oliver, great statements. I have built a tremendous team within network marketing but that was only after understanding the relationship building process.

More important is who you are and how you treat people not because you must but because you actually care. People can see through those who put up a front for business and those are the people I will not mentor.

[Reply]
Oliver Reply:
June 22nd, 2011 at 14:47
HI Joseph,

it helps a lot to decide upfront who we want to mentor and who not.

Thanks for your thoughtful comment.

Tak ecare

Oliver

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Viola Tam says:

May 13, 2012 at 03:32

Hi, Oliver,

You are spot on! My mentor once said: In network marketing, making friends helps to grow our business. However, selling does not help with making more friends!

Relating to this, I admire the way that Micheal Oliver’s emphasis on “Letting go of the outcome”. It is when I 100% let go of the outcome that I can truly focus on the needs and desires of the other person! This also helps to reduce stress in ‘prospecting’. MIchael actually call prospects ‘potential partners’, reflecting his respectful mindset

Viola Tam
Viola Tam recently posted..Tips from Network Marketing ‘Secret Millionaire’

[Reply]
Oliver Reply:
May 15th, 2012 at 11:31
Hi Viola,

your mentor is a very wise man because he nails it:”Selling does not help with making more friends.” Just awesome.

In our mastermind team, we consider prospects as “students”. Students of network marketing.

Thanks for your comment.

Take care

Oliver

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